Since the 15th century with the invention of typography, to date, prints are the basic body of knowledge and all kinds of information. Even though the web has greatly facilitated access to information and knowledge, prints will never be lost. They will not be lost because a print can have unique character. It’s composed of elements could never be displayed on a screen. Attributes that convey the content in ways that no monitor can deliver and that contribute to make a reading enjoyable.
Our job is to give to each print features that will make it interesting and attractive. To take the responsibility to highlight the special and give it the opportunity of a second glance. To give prints reasons to exist.
So we let the web to get its share -which is constantly expanding anyway- and to the prints their traditional role; not only in the knowledge and information but also in our hearts!